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Hook’s Rubs and Spices

Award-Winning All Natural Allergy-Friendly Spice Brand

Hook’s Rubs and Spices is an award-winning BBQ dry rub and seasoning brand that is one of the most recognizable labels in the national BBQ scene. You’ll find our products in backyards next to the grill, on the shelves of BBQ specialty stores, food trucks, meat markets, restaurants, grocery and hardware stores.

We started this company due to a severe food allergy one of our kids had while realizing there were a lot of foods and seasonings in the cabinet which had ingredients or contaminants from those allergies. We set out on a mission to provide all-natural and allergen free seasoning blends which also honored the memorable flavors of our Texas and southern food heritage. The brand was born and operated in Ft. Worth, TX in 2014 and has steadily grown ever since. Salt Lake City is now our headquarters (still registered in Texas as well). We love connecting with new and old fans, many stores, the news media, social media personalities, restaurants and food trucks who carry or use our products.

We are Hook’s Rubs & Spices. We make barbecue seasonings and dry rubs for all meats, vegetables and even easy to make craft cocktails. We do this for the love of family, food and flavor. We were born and bred in Texas. The barbecue state.

Can be found here:

  • Hooks Rubs & Spices – Online Store
  • BBQ Pitstop Stores
  • Lee’s Marketplace – Herriman
  • Springville Meats – Springville
  • Ace Hardware Stores
  • Kent’s Marketplace


This is an amazing company. Not only do they have excellent products, but they have the best customer service. They are quick to ship, fast to respond to emails, and they include friendly notes in their products. One of the best small businesses out there. The Smokin sweetness rub is our favorite!” – Amanda, Google Review

Such a great selection with the variety pack!!! Able to season steaks, chicken, and seafood with all different flavors!! My kids love it as much as I do!!!! Thank you Jared!!!!” – Marcus, Google Review

Riverton, UT

  • 12760 S. Park Ave. # 57
  • Riverton, UT 84065
  • 385-274-7538‬

Jared Hooker

I was born and raised in the melting pot known as Houston, Texas. My parents were from two distinct food regions, Louisiana and Mississippi, which both have long historic ties to different multi-cultural foodways. I grew up eating Cajun, southern comfort food, Texas BBQ staples and among many other cuisines, Tex-Mex… A LOT of Tex-Mex!

I have worked in several different restaurants from world renowned 5-Star fine dining steakhouses, to Tex-Mex, Brazilian, sports stadium, private catering and more. I am also a competition cook in BBQ (Rose Creek BBQ & Texas Smoke Bros.), steak and dessert (Hook’s Rub Comp Team). Adding in Texas-based flavor profiles to my seasoning blends and food creations has initiated a different perspective on what we know as “Texas BBQ.”