Utah's Own Logo

Why Local

Quality Products, Locally Sourced

Support Local Businesses and Farms

Utah growers and artisans produce diverse goods from everyday pantry staples to unique produce varieties and specialty products you won't find anywhere else.

Every purchase and interaction helps your community thrive.

  • Better quality, better tasting—buy Utah’s Own to eat fresher food, from high-quality businesses near you.
  • Buy local to sustain farmers and food producers and keep your dollars within your neighborhood.
  • Support local agriculture to preserve precious farmland and greenspaces.
  • Experience a local farm tour or u-pick activity to make dinner time more than just a meal.
  • Build meaningful connections with local farmers, producers, and food growers and create a sense of community.
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Our History

The Utah Department of Agriculture and Food established the Utah's Own program in 2002 to create a consumer culture of choosing Utah products at retail stores, restaurants, and everywhere consumers shop. Today, more than 70% of local consumers recognize the Utah’s Own logo and know that when they see it, they can trust that the products are grown or made right here in Utah.

Utah’s Own works with community and business partners to spread the message of supporting local agriculture and food businesses. Our members include farms, ranches, food & beverage artisans, restaurants, chefs, caters, body-care producers, and other agricultural producers.

Since 2002, Utah’s Own has led numerous marketing campaigns, including traditional print, digital, television, billboard, and more. Utah’s Own continues to reach 1.6 million consumers annually through utahsown.org and social media platforms, as well as at events like farmer's markets and artisan festivals.

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Our Mission

To connect consumers with local farmers, ranchers, and artisans and encourage them to look for locals wherever they shop.