Lifted is a Utah-based high-protein gelato brand built for people who train hard but still want to enjoy what they eat. We make single-serve cups of creamy, HIGH PROTEIN gelato. Each cup is packed with 15g of protein and designed to taste like a real dessert, not a protein shake in disguise. After years of being disappointed by chalky bars and bland “healthy” treats, we set out to create something better. What makes Lifted different is simple: we refuse to sacrifice flavor for fitness. Our gelato is rich, creamy, and indulgent with the protein to back it up. You’ll find us inside a number of gyms across the Salt Lake Valley and down to Provo. We focus on being right where fitness and recovery meet. We created Lifted to make post-workout fuel something you actually crave, not something you force down.
Lifted Gelato
Lifted started in a kitchen with a simple frustration: why did high-protein desserts always taste chalky, icy, or something you had to suffer through? Founder Vincent Banks, a lifelong athlete and gym enthusiast, believed you shouldn’t have to choose between your goals and enjoying what you eat. After years of training and testing different protein products, he began experimenting with recipes at home. Determined to create something that delivered serious protein and actually tasted like real ice cream.
What started as small-batch trials shared with friends quickly turned into a bigger vision. Lifted was built around the idea of getting 1% better every day, refining and improving both product and yourself, and building a brand that feels motivating and truly believes that you can accomplish anything you set your mind to. Today, Lifted is focused on fueling gym communities with high-protein gelato that makes recovery something you look forward to.
